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Produced by Chi · Dallas, Texas

Campaign Systems

4-6assets per shoot

One Shoot Day. A Full Content Library.

One structured production day engineered into a complete multi-format asset library, reducing cost per deliverable without compromising visual quality.

The High-Yield Production Model

16-9SAFE AREA
3840 x 2160 (4K)
Format: Master FilmTarget: Website Hero, YouTube, Keynotes

Flagship Widescreen Master

Marketing teams need consistent video across websites, paid social campaigns, LinkedIn, and sales presentations, but commissioning separate shoots for each channel drains budgets and wastes time. A Campaign System replaces single-use video shoots with an efficient production model that captures an entire media library in one structured session.

Platform-Native Vertical Video

Every interview setup, lighting scenario, and visual sequence is storyboarded during pre-production to work across multiple aspect ratios simultaneously. Directed directly by Chi-Quynh Nguyen as Creative Producer, the shoot delivers a 4K widescreen anchor film alongside six to fourteen platform-ready vertical cuts and production photography. Unified creative direction ensures visual consistency across every marketing touchpoint while significantly lowering the cost per finished asset.

High-Yield Distribution

Delivery wraps in three to five weeks. Project packages range from $6,500 to $20,000, with ongoing quarterly production partnerships starting at $4,500 per month. Marketing teams get reliable turnaround times, fixed pricing, and a full content pipeline ready for immediate distribution.

System Highlights

Complete multi-channel asset ecosystem: master film, vertical ad cuts, sales clips, and stills

Quarterly Creative Partnerships available for steady marketing pipeline support

Core Capabilities

01

Content Planning

Plans every video format and message before the shoot so no filming time is wasted.

02

Multi-Format Filming

Captures interviews, b-roll, and product shots framed for both desktop and mobile screens.

03

Fast Editing

Cuts footage into short, punchy clips ready for website headers, LinkedIn, and ads.

04

Monthly Delivery

Provides a steady stream of finished marketing videos with consistent quality and direct communication.

PROOF OF CONCEPT

Selected Work & Visual Proof

Chocolate Icing
RAW FEED · 16:9 WIDESCREEN
Training / Widescreen

Chocolate Icing

WidescreenYouTube · Website Hero

B2B Impact

"Implemented clear, visual training steps that reduced onboarding errors by 40%."

PRODUCED BY CHILaunch Project →
Big Foot Plush
9:16 VERTICAL
Social / Vertical

Big Foot Plush

Vertical FeedTikTok · Instagram Reels · YouTube Shorts

B2B Impact

"Blended product action with agile social pacing to drive consumer engagement across paid vertical feeds."

PRODUCED BY CHILaunch Project →
Friday Fails
1:1 SQUARE
Social / Square

Friday Fails

Square FeedLinkedIn · Instagram Grid

B2B Impact

"Detailed guide format used to streamline product set-up and minimize support ticket volume."

PRODUCED BY CHILaunch Project →

From Concept to Content Library

01

Architecture

Pre-Production

Every campaign is reverse-engineered from distribution goals before filming starts. Shot lists, narrative hooks, and camera framing are mapped across 16:9, 9:16, and 1:1 formats simultaneously, structuring dozens of distinct commercial deliverables from a single production blueprint.

02

Acquisition

Production

Production executes high-efficiency shoot days built to capture maximum usable assets without exhausting leadership or talent. Studio setups and lighting capture key horizontal interviews, native vertical video, product demonstrations, and high-resolution marketing stills in tandem, generating the complete visual catalog needed to power an entire quarterly marketing engine.

03

Assembly

Post-Production

Footage is cut, color graded, and packaged into a modular campaign library for immediate launch and testing. Deliverables include paid ad variations, short-form social hooks, website hero loops, and customer proof clips, all delivered with platform-native sound design, typography, and color consistency.

What You Get

01Anchor master film (30s to 2min)
026 to 12 platform-optimized cutdowns (9:16 vertical, square, widescreen)
03Sales enablement and executive highlight clips
04High-resolution production photography pack
05Comprehensive platform export package and master archive

Investment

Launch Asset Kit

$6,500 - $11,000

1 Core overview film plus 4 to 6 targeted platform cutdowns and high-res campaign stills from a single production session.

Best For

Product launches, rebrand debuts, website overhauls

Growth Asset Engine

$12,000 - $20,000

Comprehensive multi-format asset ecosystem: 1 Master anthem + 10 to 14 vertical/social variants + sales enablement clips + full production stills library.

Best For

High-growth marketing teams, multi-channel ad campaigns

Quarterly Retainer Partner

$4,500 - $8,500/mo

Dedicated quarterly production capacity, priority calendar access, ongoing narrative direction, and continuous asset library expansion.

Best For

Enterprises needing consistent, high-end quarterly marketing fuel

Comparison

How This Compares

How a multi-video campaign system compares to one-off shoots and making videos in-house.

Comparison of content approaches across video volume, formats, and cost
ComparisonProduced by ChiOne-Off ShootIn-House Content
Output12 to 30+ finished videos delivered from a single shoot day1 or 2 videos, requiring new shoots every time you need contentDisorganized weekly clips that look inconsistent
FormatsWidescreen for your website and vertical cuts for social ads and reelsWidescreen only, cropped poorly for mobile screensPhone video only, unusable on large displays or company websites
Where It WorksReady for website headers, sales demos, paid ads, and social channelsStuck on a single landing page or forgotten YouTube linkLimited to temporary social stories with short lifespans
Shoot DayOne coordinated shoot planned to capture multiple videos without wasting timeRepeated shoot days that disrupt your team and inflate your billRandom shoot dates that interrupt day-to-day work
ConsistencyMatching colors, clean graphics, and clear sound across every videoMismatched styles when different freelancers edit each pieceRough audio and uneven phone lighting that look unprofessional
Cost EfficiencyMuch lower cost per video by getting an entire asset library from one shootHigh costs with extra hours billed for every short edit or revisionOngoing salary costs for internal video that still looks amateur

COMMON INQUIRIES

Questions & Answers

The entire asset map is engineered in pre-production. Lighting setups, interview questions, and b-roll tracks are framed simultaneously for widescreen hero use, vertical social ads, and high-res stills without slowing down the set.

Partnerships provide dedicated quarterly production days, priority calendar booking, and ongoing narrative direction for a predictable monthly retainer. This eliminates the overhead of re-pitching and re-onboarding every quarter.

Every asset is exported in platform-native aspect ratios, color spaces, and compression formats: 9:16 vertical for Reels/TikTok/Shorts, 1:1 and 4:5 for LinkedIn feeds, and 16:9 4K for websites, sales decks, and YouTube.

Yes. Internal onboarding modules, executive updates, and technical walkthroughs can be captured within the same production footprint alongside customer-facing marketing assets.

Commissioning individual videos creates visual fragmentation and inflates costs. A campaign system ensures consistent lighting, color, and storytelling across all touchpoints while cutting the effective cost-per-deliverable by up to 50%.

NEXT STEPS

One production. A complete campaign library.

Build Your Campaign System
Brand-Safe QualityGuaranteed Timelines2 Revision Rounds