The defined range of colors a video format can record and display, with Rec.709 as the industry web standard.
Color space defines how colors are stored in a video file. Rec.709 is the standard color space for HD and web video, ensuring footage looks correct and consistent across the monitors, browsers, and displays most people use.
Log footage lives in wide gamut camera color spaces during grading. A final transform maps the footage into Rec.709 (or Rec.2020 for HDR) so it displays accurately on consumer and professional screens.
Accurate color management keeps brand colors and skin tones consistent across every platform, from web embeds to tradeshow displays.
| Color Space | Visible Spectrum Coverage | Standard Gamma Curve | Primary Distribution Destination |
|---|---|---|---|
| Rec.709 | 35.9% of visible spectrum | Gamma 2.4 (broadcast) or 2.2 (web) | Standard SDR monitors, web video, commercial television |
| DCI-P3 | 45.5% of visible spectrum | Gamma 2.6 (cinema) or 2.2 (Apple Display P3) | Theatrical digital cinema projection, high-end Apple devices |
| Rec.2020 | 75.8% of visible spectrum | PQ (ST 2084) or HLG | High Dynamic Range (HDR10, Dolby Vision) premium masters |
Color space defines how colors are stored in a video file. Rec.709 is the standard color space for HD and web video, ensuring footage looks correct and consistent across the monitors, browsers, and displays most people use.
Log footage lives in wide gamut camera color spaces during grading. A final transform maps the footage into Rec.709 (or Rec.2020 for HDR) so it displays accurately on consumer and professional screens.
Accurate color management keeps brand colors and skin tones consistent across every platform, from web embeds to tradeshow displays.
Clean editing, clear sound, and natural color grading that hold viewer attention across website heroes, ad campaigns, and sales decks.