A 3840x2160 pixel video standard delivering roughly four times the detail of 1080p Full HD.
4K (UHD) is a high-resolution video format at 3840 by 2160 pixels, four times the pixel count of 1080p. It delivers crisp detail on large trade show screens and provides flexible cropping room for social edits.
Cameras capture 4K or higher so editing can punch in, reframe, or crop to 1080p without losing quality. Masters are archived in 4K while lightweight 1080p copies are delivered for fast website playback.
Future-proofs your brand assets for large displays and allows one shoot to yield wide, square, and vertical exports at full quality, extending the usable life of a single production.
| Resolution Standard | Pixel Count | Aspect Ratio | Primary Application |
|---|---|---|---|
| 4K UHD | 8.29 million pixels (3840 x 2160) | 16:9 standard widescreen | Commercial website heroes, YouTube 4K streaming, executive boardroom displays |
| Cinema DCI 4K | 8.85 million pixels (4096 x 2160) | 1.90:1 (17:9) cinema native | Theatrical presentation, high-end cinema mastering, festival exhibition |
| 1080p Full HD | 2.07 million pixels (1920 x 1080) | 16:9 standard | Mobile social feeds, legacy internal training portals, low-bandwidth video players |
4K (UHD) is a high-resolution video format at 3840 by 2160 pixels, four times the pixel count of 1080p. It delivers crisp detail on large trade show screens and provides flexible cropping room for social edits.
Cameras capture 4K or higher so editing can punch in, reframe, or crop to 1080p without losing quality. Masters are archived in 4K while lightweight 1080p copies are delivered for fast website playback.
Future-proofs your brand assets for large displays and allows one shoot to yield wide, square, and vertical exports at full quality, extending the usable life of a single production.
Clean editing, clear sound, and natural color grading that hold viewer attention across website heroes, ad campaigns, and sales decks.