Iconic Selling.

Welcome to Beacon Worldwide's Mastering the Art of Iconic Selling. We are so glad you're here. And I suspect you're here because you're looking for information, for knowledge, to continuously learn what's working, what's not. The great news is you came to the right place. There's over 30 years of experience in the trenches working with real salespeople, real deals, running real sales teams. Because as part of what we do, we'll step into organization and actually run their sales, their marketing, their operational functions, weeding the pieces together. So everything we're going to talk to you about comes out of real life experience and tracking the metrics around it. And we're psyched to actually provide you insights on this. As we move through this information, we've actually outlined eight specific courses. And those courses really emanated out of the background of where we came from. When I first started my sales career, honestly, I was clueless. I didn't even know what a pipeline was. So what's the difference between a pipeline and a funnel? I don't know the shape. It was interesting. One of the things we saw is that I had no idea how to engage with clients. I was flying by the seat of my pants, primarily using personality, right? Trying to have good conversations and move the thing along. And I soon realized that, hey, you know what? There's methods and repeatable ways to do things here that are comfortable with me that blend with my personality. Really important. You need to be you. It's really important. So as we started to structure the courses, you won't hear us talk about scripts. You'll hear us talk about haul flows and ways of doing things that have a level of viability and flexibility that isn't in a methodology. Because we're not a methodology. We're a framework that people can insert their personality in. And you can be you. And you can be more effective. And our objective is to literally change your life as a salesperson. The program that we've outlined is actually eight core courses, which we'll dive into deep detail on. For example, there's six critical skill sets across the sales cycle. It's what we refer to as the iconic selling framework. We're going to provide you that in great detail. We're going to look at things like what's going on in the mind of the client or clients across the sales cycle. How do you align with that? Something that honestly, 99 % of the salespeople we talk to out there don't even think about this. They think about it through their own eyes in terms of what I might need to do. We're going to actually look at ways, particularly in mid-size to larger accounts, how you track relationships, what the importance is. We're going to have how you reach out. What are some ways to actually engage with clients that are effective? How do I handle RFPs? How do I look at things like integrating my negotiations across an entire sales cycle to make those pricing conversations easy? How do I do that? And then finally, for those of you that have dual roles, account manager slash salesperson, how do I do that in a manner that keeps me on top in my primary accounts as well as my others? All of this information is bundled together with a host of videos, quizzes, and at the end of it, a comprehensive assessment of 104 questions that is the gateway to you becoming an iconic selling master and becoming a part of the elite team that actually collaborates on a worldwide basis. We're psyched to have you become a part of that, and we look forward to building that journey with you.