The arrangement of subjects within the frame, including headroom, lead room, and rule-of-thirds placement.
Framing is how subjects are positioned in the picture. Good composition keeps the subject comfortably placed with correct headroom, leaves space in the direction they face, and frames cleanly around distracting areas.
Interview framing follows established conventions, such as the rule of thirds with the subject looking into empty space. Composition also plans for dual delivery by keeping key action inside 16:9 and 9:16 safe zones.
Polished framing makes leadership look professional and confident, and dual-format safe framing protects the edit from awkward crops when vertical versions are produced.
| Composition Style | Subject Placement | Psychological Feeling | Commercial Context |
|---|---|---|---|
| Rule of Thirds | Subject eyes aligned along upper-third horizontal grid intersection | Natural, conversational, standard eye-line flow | Corporate interviews, customer testimonials, narrative scenes |
| Center Symmetry | Subject positioned squarely in vertical and horizontal center | Commanding authority, monumental scale, clinical precision | Flagship brand anthem direct-to-camera address, architectural heroes |
| Dutch Angle (Tilted) | Camera intentionally rotated off level horizon line | Tension, disorientation, instability, chaotic motion | Sports commercials, high-stress problem state dramatization |
Framing is how subjects are positioned in the picture. Good composition keeps the subject comfortably placed with correct headroom, leaves space in the direction they face, and frames cleanly around distracting areas.
Interview framing follows established conventions, such as the rule of thirds with the subject looking into empty space. Composition also plans for dual delivery by keeping key action inside 16:9 and 9:16 safe zones.
Polished framing makes leadership look professional and confident, and dual-format safe framing protects the edit from awkward crops when vertical versions are produced.
Grounded directing, natural lighting, and clean interview audio that give your brand credibility. No bloated crews or disruptions to your workplace.